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1/ You are certainly entitled to your opinion, but we don’t sell people’s data. Period. That’s not a dodge or semantics, it’s a fact. We don’t sell or share personal information.
2/ It’s is not in our business interest to sell or share personal information with anyone. Our business model only works if it works for people - if people don’t , they won’t come to Facebook, advertisers won’t be able to reach them, and we won’t have a business.
3/ Clicks do carry certain information about their visitors– where they are generally located, what device they’re using, parameters passed in the URL. That’s true of the clicks you make to any website on the internet. It’s how the internet works, not just how Facebook works.
4/ FB advertisers do learn about people who click their ads. We provide them with reports, which give them information about the people who clicked. That information is anonymous. We don’t need to tell advertisers who you are for them to know if their ad was effective.
5/ We’ve designed our ads system so that it shows people fewer irrelevant ads (one of our most common complaints) while still providing control. We have more to do here to make controls simple and intuitive, but we offer industry-leading ad transparency & control.
6/ If you care about data and ads, please use Ads Preferences. They allow you to control how your data informs your ad experience. You can choose which fields advertisers can use to reach you, pick categories you like, control how offsite data is used & block or hide ads.
7/ Facebook ads help millions of businesses grow. They help nonprofits raise money for causes. They help people find products & services they love from around the world. We know that there is much to do to make ads better, but I am proud of the principles that guide our work.
