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Rob Goldman @robjective
, 5 tweets, 2 min read Read on Twitter
Today we are announcing the launch of new features to protect the integrity of elections on Facebook and Instagram including our new political ad archive.… <1/5>
Starting today, US advertisers must include a “paid for by” label on all political and issue ads. You can learn more about the details in our ads policies.…
We are also launching an archive where anyone can search and analyze political and issue ads. Watchdog groups and concerned citizens alike can now see ad spend, ad impressions, and the demographics and locations of people who saw each ad:… (3/5)
Ads that are not properly labeled can be reported. When that happens, we will take down the ad, review it and if it is an ad with political content, require the advertiser to go through a verification process.… (4/5)
This is a big step in ads transparency, but there is still more to do in this important area. We will have more to announce in the coming weeks. In the meantime we welcome feedback and expect to make improvements as we listen and learn from our community. (5/5)
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