,
9 tweets,
2 min read
Read on Twitter
8 of the most profitable marketing angles:
1. Playing to insecurities
Poking and prodding at your market's insecurities to inspire pain and negative emotions, then positioning your product as the solution to relieving this pain
1. Playing to insecurities
Poking and prodding at your market's insecurities to inspire pain and negative emotions, then positioning your product as the solution to relieving this pain
2. Challenging identity
Works very well in hyper passionate markets where inclusion in the in-group is highly desired (sports fans, politics, religion, etc). Challenge your market by implying NOT owning your product means they aren't a "true fan."
Works very well in hyper passionate markets where inclusion in the in-group is highly desired (sports fans, politics, religion, etc). Challenge your market by implying NOT owning your product means they aren't a "true fan."
3. Playing to status
Position your product as the "ultimate," as a status symbol (i.e. Louis V, Ferrari, etc). Then sell the lifestyle associated with that status, not the product itself. Imply it will increase their status, and NOT having it will decrease their status.
Position your product as the "ultimate," as a status symbol (i.e. Louis V, Ferrari, etc). Then sell the lifestyle associated with that status, not the product itself. Imply it will increase their status, and NOT having it will decrease their status.
4. Selling the relief of pain
Works well in markets with severe problems (any type of physical pain, health problems, etc). Focus almost entirely on their pain itself (not solution), agitate it, make them FEEL it, then plug your product as solution to relieving it.
Works well in markets with severe problems (any type of physical pain, health problems, etc). Focus almost entirely on their pain itself (not solution), agitate it, make them FEEL it, then plug your product as solution to relieving it.
5. Playing to ego
Similar to status. Focus on what your market desires to appear as. Not what they actually are, what they think they are and want to be. Align your product with the idea of the their "ideal self."
Similar to status. Focus on what your market desires to appear as. Not what they actually are, what they think they are and want to be. Align your product with the idea of the their "ideal self."
6. Playing to the desire to stand out
Works well for accessories and stuff like that. Position your product as something that only the coolest, edgiest, and most unique people have. Align it with this identity, then sell it as the way to achieve said identity.
Works well for accessories and stuff like that. Position your product as something that only the coolest, edgiest, and most unique people have. Align it with this identity, then sell it as the way to achieve said identity.
7. Playing to fear
Presidential campaigns are great example of this. Viscerally demonstrate the negative things that happen without your product. Create a vision of them. Make your market FEEL them. Then sell your product as the way to avoid whatever it is they fear most.
Presidential campaigns are great example of this. Viscerally demonstrate the negative things that happen without your product. Create a vision of them. Make your market FEEL them. Then sell your product as the way to avoid whatever it is they fear most.
8. Playing to social biases
Similar to insecurities. Emphasize the "what other people think about you" angle. Associate not having your product with getting judged by other people negatively and vice versa. Position your product as something that will get compliments, etc.
Similar to insecurities. Emphasize the "what other people think about you" angle. Associate not having your product with getting judged by other people negatively and vice versa. Position your product as something that will get compliments, etc.
