,
9 tweets,
3 min read
Read on Twitter
Actionable advice:
The longer your website takes to load, the LOWER your conversion rate will be. Every additional tenth of a second of load time = LESS money in your pocket
Here's a FAT thread on how to optimize your website load speed:
The longer your website takes to load, the LOWER your conversion rate will be. Every additional tenth of a second of load time = LESS money in your pocket
Here's a FAT thread on how to optimize your website load speed:
First, go to tools.pingdom.com
Enter your site and check the load speed
Under 2 seconds:
You're probably good, ignore the rest of this thread
Over 2 seconds:
You're losing sales for the dumbest reason ever
Here's how to fix it 👇
Enter your site and check the load speed
Under 2 seconds:
You're probably good, ignore the rest of this thread
Over 2 seconds:
You're losing sales for the dumbest reason ever
Here's how to fix it 👇
(Will preface this by saying I'm not an expert on websites or load speed by any means, this is just what I've done on my own stores.)
1. Remove all apps that aren't 100% necessary
This is mainly for Shopify. Even if you've disabled the app, the code is still there and it's still slowing your site down. Go through your apps and delete EVERYTHING that doesn't ABSOLUTELY need to be there.
This is mainly for Shopify. Even if you've disabled the app, the code is still there and it's still slowing your site down. Go through your apps and delete EVERYTHING that doesn't ABSOLUTELY need to be there.
2. Unfuck your image sizes
Images are a huge culprit for slow load speeds. Take your existing images and re-size them to be smaller if you can (Photoshop), and then after that put them in a file converter like image.online-convert.com/convert-to-webp and convert all of them to .webp
Images are a huge culprit for slow load speeds. Take your existing images and re-size them to be smaller if you can (Photoshop), and then after that put them in a file converter like image.online-convert.com/convert-to-webp and convert all of them to .webp
.webp is a file format made by Google specifically to help website load speed. It DRAMATICALLY decreases the size of images without affecting the quality. All of the images on my sites are now .webp
3. If neither of those get it below 2 seconds, hire a professional off Fiverr/Upwork
Everything else (to my knowledge) that you can do to decrease load speed is code stuff. I don't know shit about that, but there are guys out there who do.
Everything else (to my knowledge) that you can do to decrease load speed is code stuff. I don't know shit about that, but there are guys out there who do.
Search "website speed optimization" or "Shopify load speed optimizer" or something like that on a freelance site. Most guys who do stuff like this are pretty cheap, and 100% worth it.
They'll mess with scripts, remove bloated code (Shopify's specialty), etc.
They'll mess with scripts, remove bloated code (Shopify's specialty), etc.
Anyways, that's all I got
Whatever you do, DO NOT sleep on this
It's such a simple thing, but it has a MASSIVE effect on your sales
Obligatory reminder to sign up for my email list if you like stuff like this:
nateschmidt.io
Whatever you do, DO NOT sleep on this
It's such a simple thing, but it has a MASSIVE effect on your sales
Obligatory reminder to sign up for my email list if you like stuff like this:
nateschmidt.io
