Thread by @jasondoesstuff

Have your expectations not met the dream people have tried to sell you when it comes to creating and selling digital products?

Have you been sold these things...

You'll have 6-figure launches.
You'll build a big audience quickly.
You can do it all from a beach on your laptop!

Those were the dreams I bought into in 2013. I even followed "blueprints" & "foolproof plans" of people who looked to be making a killing w/ their products.

None of those dreams came true. 😤

So I decided to find my own path, one that was more realistic and actually worked.

In the past 6 years, I've created and launched nearly 30 digital products.

With each one, I feel like I've started to hone a repeatable system, one that could apply to people who were in a similar place I was in the beginning.

This is what I've learned...

Making the transition from clients to digital products takes time AND starts with making your client-biz as efficient as possible.

You'll want to dive right into an online course and all the dreamy success that can come with it, but you need a solid foundation first.

Creating and selling an online course takes more steps than you think, which I believe take about 6 months (to avoid burning yourself out):

- Building a small, focused audience
- Validating your idea with actual people
- Creating helpful content to build trust
- And a lot more!

One of the biggest hurdles you'll face is finding the confidence to sell something that didn't exist a few months ago to an audience that you didn't previously have.

There's a lot of imposter syndrome at every stage of this game. There's also a lot of experimenting and work.

For the past few months, my wife and I pulled all our experience and knowledge together to see if we could create a program that takes you step-by-step through the client to digital product transition.

We've pined over the details and believe we've built a solid system.

But, here's what most folks won't say to you:

- Our system won't do the work for you, YOU have to show up
- It will take you 6 months to go from idea to selling your first product
- You will not have a huge launch with a money-party on a yacht
- There is a LOT of work

If those things don't scare you, awesome! You can look forward to:

- Having more control over your time
- Having an additional revenue stream
- Having an audience that wants to support you
- Not feeling overwhelmed by ALL the things

Instead of saying... "Okay, now that you've read all these tweets, you just need to give me X amount of dollars."

I'm going to tell you to read this in-depth guide we wrote about transitioning from clients to digital products.

wanderingaimfully.com/client-to-prod…

We are suuuuuper excited about our new 6-month step-by-step program. 💪

But, it's only going to work for folks who are willing to put in the effort. If you're willing to read a thorough guide and you're still interested, our program will help you define and hit your goals. 👍

Part of me knows writing these tweets with brutal honesty won't get as much attention but I'd rather keep it real.

I'd rather you know the truth as I've learned it. I'd rather you set yourself up for success instead of consuming another false promise.