Thread by @Ryan12Banks

How to PROPERLY pick a niche:

~A THREAD~

So you're new to the ecom game, you've watched all of the Shopify YouTubers and you've even bought a course.

You throw up your first Facebook ads that cat mug and target cats on FB and you lose money.

Why?

Let's take a deep dive.

1) Find a hungry market

You focused on a trending product instead of solving a hungry market's problem.

The key here is to find a hungry market, learn their passions, pains or insecurities, and provide them with a product to solve that pain or provide that need.

2) Pick a product that's already selling well, and sell it to a specific person.

You don't have to reinvent the wheel, you just have to make improvements in the marketing and target someone specific.

Ex) Sell energy drinks for gamers specifically

CC: @GFuelEnergy

3) Do your market research.

Go on subreddits, forums, instagram pages, and learn who you're selling to.

I can go on pregnancy meme pages and IMMEDIATELY find the pain point for a pregnant woman, and learn the language that they use.

Now, I can tailor my copy to them.

4) You're doing Facebook ads wrong.

Many beginners think they know what they're doing by narrowing down interests on Facebook.

Newsflash, a multi-BILLION dollar algorithm knows more than you.

Target broad, target broad, target broad.

Let the algorithm do the work.

5) General Tips:

- Click on a TON of ads within the niche that you pick, it'll curate your feed so that you see more within that nichhe
- Filter by orders on aliexpress and sell the ones that are already selling well by tailoring them to a specific person

6) I am giving away a FREE 2019 Dropshipping Niche & Product Guide.

In my 2019 Dropshipping Niche & Product Guide you'll receive:

- An explanation of why I picked the product
- Interests to target on FB
- The product URL

Get your free PDF here: ryanbanks.co