Thread by @Ryan12Banks

How I made a 4,139.52% ROI from ONE Shopify App.

Thanks for all the support so far, this one's a value bomb that if you aren't implementing already you absolutely must.

~A THANKSGIVING THREAD~

Abandoned. Cart. Sequences.

You are BLEEDING money if you aren't utilizing proper abandoned cart sequences.

Let's talk about it and run through how to set them up step by step.

Why do we care about abandoned cart sequences?

Well, do you hate when you get a customer to add to cart but they don't purchase?

Of course you do, we're trying to convert those fuckers and give them what they know they need.

WARNING:

This thread will be long and contain actionable advice with recommendations and solutions to your abandoned cart problems.

Like the first post if you find value from it to that you can come back to it, and to show a brotha some love.

Abandoned carts are a common problem in our line of work.

The typical abandoned cart rate for most e-commerce retailers is 60-80%.

That means 60-80% of customers that click add to cart end up abandoning it completely and not following through with their purchase.

Basically,

You're paying to acquire a customer but they aren't following through and checking out.

When you're dropshipping, your margins are already thin enough.

You can't afford to lose out on this money.

How big of a problem is this?

The Baymard Institute found that in one year of e-commerce sales in the US and EU,

$260 BILLION, yes with a B, dollars in sales was recoverable.

That's a lot of money.

This is after audits of Fortune 500 companies such as Walmart, Amazon, Wayfair and Crate & Barrel.

They calculated that the average e-commerce retailer could increase their conversion rate by 35.26% through better checkout design.

So what can you do to fix this?

A proper abandoned cart sequence.

Let's define this:

An abandoned cart sequence is a campaign launched as soon as a cart abandonment is triggered.

This can be done over email messenger, and even in text.

The app I use and recommend:

@Recartapp.

Recart collects emails from the add to cart sequence and sends out a series of timed emails after it's triggered.

It has built in auto campaigns so if you're not an email expert, it'll do it for you.

Email Campaigns:

1) Set up a customer reminder email to go out 30 minutes after the cart is abandoned
2) Set up another for 24 hours after it's triggered
3) Set up one final sequence to go out for 72 hours after it's triggered

Headlines for each sequence:

1) For 30 minutes, as simple as "You forgot your cart!" will suffice
2) For 24 hours, hit em with scarcity. "An item in your cart is almost sold out!"
3) For 72 hours, urgency will do the trick. "You have 24 hours before your cart expires!"

Now there are a million ways to do the above, you can even give them a 10% off code on the final email to try and seal the deal.

Treat this as a retargeting ad, because it essentially is.

I know what you're thinking.

"Wow, this is dope! Another form of retargeting, time to rake it in."

And you're right, but I'm happy to tell you that there's even more.

The VAST majority of my abandoned cart earnings have come from Recart's messenger function.

Recart will automatically send out follow up emails from your brand's FB page.

Mine are set for 60 minutes, 23 hours and 48 hours after it's triggered.

So what about that huge ROI you bragged about Ryan?

On one store:

In the past 7 months I've spent $210 on @Recartapp's subscription.

It's made me $8903 back in that time span.

It's dope as fuck and it pays for itself.

I'm not associated with Recart in any way nor do I get a referral (although ) should),

it has just made me a boatload of money and can do the same for you too.

If you found value in this thread, like and retweet the top to help spread the message for ya boy.