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Deloitte's digital media trends survey (US)www2.deloitte.com/insights/us/en…
Some highlights:
- Streaming services penetration (69%) has finally surpassed pay TV services (65%). This difference increases for new generations (they even prefer streaming music services rather pay TV services)
Some highlights:
- Streaming services penetration (69%) has finally surpassed pay TV services (65%). This difference increases for new generations (they even prefer streaming music services rather pay TV services)
- Gaming is competing with other forms of entertainment, especially among new generations, and not only in time spent but also in the way gaming platforms engage fans. The survey found that it is not only playing videogames: 32% of respondents watch eSports on a weekly basis!!
- Consumers subscribe to an average of 3 paid streaming video services. The primary reason consumers choose a particular streaming video service is access to original content (57% of all respondents and 71% among millennials)
- Consumers are starting to get tired of the friction of managing multiple subscriptions and it is expected this friction to rise as more networks and studios go direct with their own streaming services. This may put pressure on the industry to reaggregate in the future.
