, 4 tweets, 1 min read Read on Twitter
One of the reasons startups win is that they can take risks which aren’t risky but which would inevitably get watered down if you asked a committee about them.

Example, from tuple.app:
a) That’s great copy.

b) If someone proposed something spiritually analagous to it at any place mature enough to have job titles, you can predict each job title’s reason to kill it and go with something painfully generic.
Marketing: Not thrilled with having another brand here.
Sales: Slack is on the NAL. WTF.
Legal: You can’t say ‘stole.’ Hard no there.
Copywriter: So “It’s like Screenhero” then?
“NAL?”

Named account list; sale’s list of targets that they’re going to aggressively go after to develop and close.
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