Hi, Elizabeth,
I'll bet you haven't heard of Sadopopulism. See the link in the next tweet.
I am not an expert on cults, but I've read Robert O. Paxton's classic work on fascism, as well as @jasonintrator. Both explain cult mentality . . .
Yale Prof. @TimothyDSnyder coined the phrase "Sadopopulism." I have a few explainer threads. Here's one:
If you're curious why Trump supporters embrace and [pretend to believe] his lies . . .
There's lots more on my blog terikanefield-blog.com, all indexed and categorized. (I can find everything, but you may feel like you've stepped into Mrs. Basil E. Frankweiler's office)
I hope that helps.