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1/ • THREAD •
‘The World of Advertising in 1896’
Excerpts taken from the 1896 edition of “Printer’s Ink”, a journal for advertising.
Will add to this thread as I find more interesting sections.
‘The World of Advertising in 1896’
Excerpts taken from the 1896 edition of “Printer’s Ink”, a journal for advertising.
Will add to this thread as I find more interesting sections.
2/
Step One: Advertise.
Step Three: Profit.
Step One: Advertise.
Step Three: Profit.
3/
According to George Kissam & Company, you are a serious idiot if you’re not advertising on Street Cars.
These were all on consecutive pages in this book.
According to George Kissam & Company, you are a serious idiot if you’re not advertising on Street Cars.
These were all on consecutive pages in this book.
4/
Thought that was it?
This ones a bit sneakier, but still.... streetcars.
Thought that was it?
This ones a bit sneakier, but still.... streetcars.
5/
Some really dark humor mixed throughout the book:
Some really dark humor mixed throughout the book:
6/
And shameful reminders of our nation’s past:
And shameful reminders of our nation’s past:
7/
There are also some thoughts on business philosophy and strategies scattered throughout.
These are worth reading in full, especially “The Plunger Method”:
There are also some thoughts on business philosophy and strategies scattered throughout.
These are worth reading in full, especially “The Plunger Method”:
8/
This is probably the best find. Consider it the “Core Laws of Advertising”
This is probably the best find. Consider it the “Core Laws of Advertising”
9/
The 1896 summary of “Feminine Business Instinct”
The 1896 summary of “Feminine Business Instinct”
10/
Probably could have come up with a better name for this niche journal.
Probably could have come up with a better name for this niche journal.
11/
BRAINS WANTED
BRAINS WANTED
Also, I did not mark up this book.
Would never deface a century old book!
Would never deface a century old book!
14/
These streetcar ads are getting racy:
These streetcar ads are getting racy:
15/
Good business lesson:
“It is a little leak, but it will empty the bucket.”
Good business lesson:
“It is a little leak, but it will empty the bucket.”
16/
Can’t make this stuff up 😂😂
“She Has the Last Word”
Can’t make this stuff up 😂😂
“She Has the Last Word”
17/
Department stores.... STEP YOUR GAME UP
Department stores.... STEP YOUR GAME UP
18/
“Why live, when you can be buried decently in a gravely soil, with a marble tombstone for £5.10?”
“Why live, when you can be buried decently in a gravely soil, with a marble tombstone for £5.10?”
