Thread by @jfc_3_

1/ • THREAD •

‘The World of Advertising in 1896’

Excerpts taken from the 1896 edition of “Printer’s Ink”, a journal for advertising.

Will add to this thread as I find more interesting sections.

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Step One: Advertise.

Step Three: Profit.

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According to George Kissam & Company, you are a serious idiot if you’re not advertising on Street Cars.

These were all on consecutive pages in this book.

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Thought that was it?

This ones a bit sneakier, but still.... streetcars.

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Some really dark humor mixed throughout the book:

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And shameful reminders of our nation’s past:

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There are also some thoughts on business philosophy and strategies scattered throughout.

These are worth reading in full, especially “The Plunger Method”:

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This is probably the best find. Consider it the “Core Laws of Advertising”

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The 1896 summary of “Feminine Business Instinct”

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Probably could have come up with a better name for this niche journal.

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BRAINS WANTED

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For whatever reason, I imagined you enjoying this @BrentBeshore .

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Keep it simple.

(Not sure how well your puns would’ve faired in 1896, @jlowin ).

Also, I did not mark up this book.

Would never deface a century old book!

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These streetcar ads are getting racy:

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Good business lesson:

“It is a little leak, but it will empty the bucket.”

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Can’t make this stuff up 😂😂

“She Has the Last Word”

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Department stores.... STEP YOUR GAME UP

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“Why live, when you can be buried decently in a gravely soil, with a marble tombstone for £5.10?”