Thread by @DovGordon

Things *everyone* says you NEED to do vs. the Truth:

Her: "I'm looking for some help speaking, messaging and putting a funnel together. 1/

"Everyone talks about this funnel where you have the top of the funnel, you get people in and you have to have products at every price point. And the price point gets higher and higher..."

Me: "You don't need products at every price point."
2/

Me: "You don't need products at every price point."
...

Her: "...I like teaching. And my hangup is I like teaching in-person vs. virtual."

Me: "OK, and so...?"
3/

Her: "Everybody says virtual is the way to go because you can speak to and reach more people at one time."

Me: "You've got many millions of people right there in the DC Metro area.
4/

"It seems you've gotten so beaten down by what *everybody says* - and your disappointing results when you tried to follow.

"But you have to start with what do YOU really want?' And then figure out how to get there.
5/

"As long as you can solve a valuable problem for people who can afford to pay, you can build a business on it.

"It doesn't have to be online.

"You can use the Internet to drive people to something local, if you want. Or not."
6/

THE TRUTH:

1/ Your dream is not the same as anyone else's. So be selective in taking advice from someone who's dream is a multi-million dollar coaching factory - when yours is a mid-six-figure lifestyle supported by great work with great clients. Consistently.
7/

Start with what YOU want, not with what someone says you SHOULD want because it's what THEY want.

Or because they're excited by what is technologically possible.
8/

2/ People act as if there are a billion ways to fail - and only one way to succeed.

So they fret and worry about 'What works?' and 'Am I doing it right?'

The truth is just the opposite: There are billions of ways to succeed - and only ONE way to fail.
9/

Act each day in accordance with timeless principles, and you will succeed. As billions of people have in billions of ways.

The one way to fail? Simple: Violate timeless principles.
10/

3) Be still and listen to the quiet voice of your Inner Knowing.

It's telling you what you want.

This time, instead of shutting it down with "But I can't because..."

...Listen. Just listen.

Because if it's telling you what you want, KNOW that there's a way to get it.
11/

Follow timeless principles and you'll get there.

Be guided by those who aren't slaves to a technology, but who strike at the root - where the masses are hacking at the leaves.
12/

4) MESSAGE ME IF you're a consultant looking to create a consistent flow of ideal clients.

...And you know the answer is never in 'what everybody says.'
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