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As Zuboff shows in Age of Surveillance Capitalism, the firm extracts by asserting an assymetric privacy to refine “data exhaust” into predictive models and derivative products, all while optimizing the opacity of these processes. nbcnews.com/tech/security/… by @oliviasolon @cfarivar
“The commodification of behavior under surveillance capitalism pivots us toward a societal future in which market power is protected by moats of secrecy, indecipherability, and expertise. Even when knowledge derived from our behavior is fed back to us as a quid pro quo…
…for participation, as on the case of so-called “personalization,” parallel secret operations pursue the conversion of surplus into sales that point far beyond on our interests. We have no formal control because we are not essential to this market action.” (Zuboff 2019: 100)
“In this future we’re exiles from our own behavior, denied access to our… knowledge derived from its dispossession by others for others…Digital dispossession is not an episode but a continuous coordination of action, material, technique, not a wave but the tide itself.” (Ibid.)
