1️⃣Consent seems easy & solid, but it is the most difficult.
2️⃣Contractual necessity is yet to be explored & debated properly.
3️⃣Legitimate interest is seen as the holy grail but remains largely misunderstood.
Much work awaits to prove that this can be relied on but it will be the way forward for most.
My advice: Make an effort to learn how to do DPIAs properly focusing on the law & the resulting compliance actions. END