- they're making movies that are split into 10 minute chapters meant to be consumed on the go
- they're experimenting with new cinematographic styles that imitate "stories" content
- videos will work in landscape and portrait
- they hired Tom Conrad (formerly of Snap and Pandora) to lead product
- the type of talent they're working with: "Laurence Fishburne, Anna Kendrick and Justin Timberlake"