Thread by @emrazz

From a purely business perspective, I don’t understand why we would focus on winning over trump voters. Think about it like this:

You’re a service provider in a market where 60% of potential users are engaged (our voter turnout is roughly 60% nationally).

You’re competing with one major and a few minor competitors for increased profitability.

First, you’ll probably ignore the minor firms because the investment isn’t worth the marginal gains and the diversity is good from a marketing perspective.

Next, you decide how to increase profitability over your major competitor, who is performing the same analysis.

You could invest in current participants, make concessions, rate cuts, etc., in hopes of winning over competitor’s customers, something your competitor is also doing.

But if you change your service offering to accommodate the rates you might lose customers, and your competitor may also win over customers based on factors outside of your control like regional coverage or personal preferences. It’s a hard battle and a marginal win.

OR - knowing your competitor has no intention of expanding the market, you focus investment on the 40% of potential users who currently use neither service, without making changes that risk losing current customers, and focusing on areas where you have outside factor advantage.

You could even use that focus to your marketing advantage, since investment makes people feel motivated and important (in this case, impactful, which they quite literally would be).

Dems: instead of leaving your loyal constituents behind by trying to appeal to republican voters -

Expand your market.

Enfranchise progressive voters.

Invest in community outreach.

Organize the people you represent.

This is not complex.