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In a political Civil War, one side claims to represent all virtue: love, peace, justice, equality. The other side is painted as evil, representing hate, greed, violence. One side controls the message, amplifying it through the media, and simultaneously silencing the other side.
Second stage: they make it unsafe for the other side's representatives and their families to step out in public. The leader is painted as a despot, corrupt, immoral etc. washingtonpost.com/opinions/resta…
Having made your opponent the personification of all things evil, you can then justify any means to defeat them. This would include violence, conspiracy, even a coup.
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