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Worried about audience overlap on your account?
Don't be.
This used to be a much bigger issue, but FB has done a good job to basically eliminate it.
In this thread, I'll explain what it is and what you need to be doing to avoid any problems.
**Audience Overlap Thread**
Don't be.
This used to be a much bigger issue, but FB has done a good job to basically eliminate it.
In this thread, I'll explain what it is and what you need to be doing to avoid any problems.
**Audience Overlap Thread**
In the old days of FB ads, audience overlap was a big issue because you were able to bid multiple times in the same auction.
Meaning that you could compete against yourself and drive up the costs.
Luckily, FB now prevents you from being able to compete against yourself.
Meaning that you could compete against yourself and drive up the costs.
Luckily, FB now prevents you from being able to compete against yourself.
So, if you have two ad sets for example, that are using similar audiences and end up in the same auction, FB will remove one.
It will remove the ad set that has a worse performance history.
Which is very important to understand.
It will remove the ad set that has a worse performance history.
Which is very important to understand.
It's not keeping the ad set that has the highest chance of converting, it's purely going off what's done well in the past.
So, you need to keep that in mind if you have multiple ad sets with similar targeting.
So, you need to keep that in mind if you have multiple ad sets with similar targeting.
Also, the ad sets that get removed from the auction will most likely have delivery issues.
Meaning they won't spend that much or any sometimes depending on the amount ad sets you have competing for a specific audience and the performance history of those ad sets.
Meaning they won't spend that much or any sometimes depending on the amount ad sets you have competing for a specific audience and the performance history of those ad sets.
I hope you guys learned something from this thread.
If you have any questions, please let me know.
If you want more info on FB ads, check out this thread below ⬇️
If you have any questions, please let me know.
If you want more info on FB ads, check out this thread below ⬇️
Forgot to talk about what you should be doing to avoid this.
Usually I only like to use one audience in 1 ad set.
There are exceptions, where I'll be using large audiences that are 100 million plus in multiple ad sets.
Usually I only like to use one audience in 1 ad set.
There are exceptions, where I'll be using large audiences that are 100 million plus in multiple ad sets.
But I would rather just have 1 audience in 1 ad set across the account to ensure no issues in delivery.
Meaning I don't want FB getting involved in the auction and taking out an ad set.
Just because an ad set performed well in the past doesn't mean it'll perform going forward.
Meaning I don't want FB getting involved in the auction and taking out an ad set.
Just because an ad set performed well in the past doesn't mean it'll perform going forward.
So, I'd rather have 1 audience in 1 ad set and rotate in creatives instead of dealing with delivery issues and having FB mess with my auctions.
Hope all of this makes sense for you guys and if it doesn't please don't be afraid to ask a question.
Thanks,
AA
Hope all of this makes sense for you guys and if it doesn't please don't be afraid to ask a question.
Thanks,
AA
