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New! Today we released @membershippzzle's most important report yet: Making Journalism More Memberful. We went around the world to identify what we call 'memberful' routines that incorporate members’ knowledge and produce value for news organizations. membershippuzzle.org/articles-overv…
Co-authors @emgollie @KatharineQ @joyjenkins visited 11 sites we knew to be innovative. Eight others took our detailed survey about 'memberful routines.' The researchers put that knowledge together, organized it and wrote it up in a newsroom-friendly way with many, many examples.
A simple example of a 'memberful routine' is maintaining a database of members and their expertise that is routinely tapped for technical proofreading of articles and investigations. That's more than a cool project, it's a normal way of working— a routine. membershippuzzle.org/articles-overv…
From the intro I wrote: "We put the emphasis on routines because if members can contribute routinely—and it works, meaning adds value—then it’s possible that a unique style of journalism can be built on top of those routines."
After all, no one has the members you have, right?
After all, no one has the members you have, right?
We are especially proud to publish this work in English and Spanish (today) and German (soon.) membershippuzzle.org/articles-overv… And if your organization wants to translate the report into another language, let us know at @membershippzzle
From the report: "Ideally, every work of journalism to which a member-funded site makes a substantial commitment (measured in reporter time, costs, reputation-at-stake, and more) should be made memberful enough to earn back those costs. That’s the way to a sustainable newsroom."
With earned wisdom from: @direkt36, @krautreporter, @correctiv_org, @insidestory_gr, @maldita_es, @decorrespondent, @eldiarioes, @GEDIspa, @Nice_Matin, @propublica, @HeraldNews, @choiceaustralia, @TheQuint, @ClydesiderMag, @KOSOFEPOST, @redaccioncomar, @Tvoyemisto, @TBIJ and @FT
