1) It is not about your ideas. Create a framework/model that elicits and prioritizes the most promising ideas
2) Bring customers/users to the team vs. being a proxy
3) Don’t slip into being a scrum master/project manager. It will hurt you and the team
5) Make sure anyone on the team can trace their daily tasks through to the 1-3 year bets of the company (without glossing over uncertainty)
7) Become an expert at experiment design and understanding the impact of the team’s work. Real outcomes are the ultimate motivator
9) Don’t do the MVP bait and switch. Very poor form