, 4 tweets, 1 min read Read on Twitter
Approximately 1/3rd of the folks that I deal with in these professions substantially outperform the median SaaS company with e.g. drip campaigns. Many are very clearly licensing content to fill them.
One rather interestingly sent me a link to a YouTube video, produced at approximately “I got some good advice on shooting video at home” level, where she narrates a monthly housing report for Chicago and adds some color commentary.
That’s... seriously, why did we ALL not think of doing something like that.
“What’s it do?”

Builds differentiation *for money*. Who would you take the mortgage from, J. Random from BigBank or the person who you’ve listened narrate the trends in your market for several hours over 9 months.

I boggle at the ROI in creating the perception of expertise.
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