Thread by @annaxgabriela

SO glad this #ONAUnCon session won. Ready to learn all things Instagram stories. #ona19 #ona19igstories

Using Instagram stories to increase traffic and engagement notes thread:

Speaker says "we shouldn’t be nostalgic about traditional media. We have to let them go. We have to accept and embrace the change of how we tell stories now, especially visually." #ona19 #ona19igstories

Lesson number 1: Just because an audience isn't on a platform, doesn't mean that they're not online. They're just on other networks. #ona19 #ona19igstories

OK, diving in.

Stories, Feed, IGTV. Your audience may not be the same on all three platforms within Instagram, but that’s okay. #ona19 #ona19igstories

Traffic share from instagram stories varies from 8%-18% of ALL website traffic. Instagram stories should be original, exclusive, and quality. Pro tip: don’t buy one year subscriptions for creation tools because new ones come out all the time. #ona19 #ona19igstories

Lesson number 2: Embrace the wide range of tools available on each network. #ona19 #ona19igstories

Some categories of stories: news, news animation, news gif, special projects, Vox pops, backstage, authors, compilation, now, educational, info stories, soft/lite, digest. #ona19 #ona19igstories

Layouts and templates should be updated every month or two months to prevent from content blindness, where your audience glances over your content because it looks like what they’ve seen before. #ona19 #ona19igstories

People who come from IG stories spent 30-40% longer on the website than those who came from other places because they don’t have to leave the app. #ona19 #ona19igstories

We're talking about copying strategies from bloggers right now. I did this when I created IG stickers/gifs for @rcfp!

https://twitter.com/annaxgabriela/status/1138966969292599296?s=20

#ona19 #ona19igstories

@rcfp Interesting idea: Breaking up pieces of content and post them over multiple days. Your audience will get the full picture if they’ve been following over the time period. #ona19 #ona19igstories

@rcfp Tools for animation: Adobe premiere, adobe after effects, crello and sometimes in canva. #ona19 #ona19igstories

@rcfp IG Story formula TL;DR.... short text, dynamic (slow or fast mode), vertical video, animation (you need movement), interaction (quizzes, polls, voting, user-generated questions or responses). #ona19 #ona19igstories

@rcfp We might break the algorithm if we all use this content plan... BUT the key thing to pay attention to here is that nothing should repeat or be formulaic. #ona19 #ona19igstories

@rcfp The location where you post stories is very important. When posting from your phone, the algorithm will show it to people near you. Easiest get around? Use a VPN on your computer or phone to “put” yourself in another spot. #ona19 #ona19igstories

@rcfp The best thing about TikTok is that you don't need a large following in order to be "successful" aka on the for you page. #ona19 #ona19igstories

@rcfp The earlier you embrace new technologies, the earlier you'll become successful on those platforms. Being first isn't always about content. #ona19 #ona19igstories

@rcfp If you don't have the swipe up link on Instagram, THAT'S OKAY! You should be creating content and focusing on the audience you have. Things can be complete without being about "traffic." Think in experiences. #ona19 #ona19igstories

@rcfp The "wow" factor is it for creating an engaged, loyal community. #ona19 #ona19igstories

@rcfp Reacting and engaging with your audience directly not only helps them feel more connected, but it also serves as a way to increase "engagement" metrics. #ona19 #ona19igstories

@rcfp IG is all about hype. Growing an audience takes some time. React to events, use hashtags so you end up in the explore feed, virality is one way (though not easy) to gain followers. #ona19 #ona19igstories

@rcfp Important for social media managers handling a lot of stuff: If you can’t respond to every DM, you can create “auto-responses” for certain types of DMs that you copy/paste.

At the very least, you can acknowledge a message with a like or heart, etc. #ona19 #ona19igstories

@rcfp Content isn’t only what you produce — it’s also the comments and messages you get! Publishers are providers of information AND a platform for civilized conversation. #ona19 #ona19igstories

This was probably my favorite session at #ona19. With that said, follow me on insta @/annagbahn and follow @/rcfp at @/reporterscommittee 📲 #ona19igstories