, 5 tweets, 2 min read Read on Twitter
Back when I was doing $30k a week consulting I was, like most consultants, constantly looking to have more free conversations with more people who could plausibly greenlight $60k engagements at B2B SaaS companies.

Those conversations were a mutual qualification dance.
Partly the client wants to know "Does this kid possess something that we can't get from self-implementing on blog posts? Could we work with him? Would it hit required biz targets?"

Partly I want to know "Do you have a lever available for my success? Can you find budget?"
"A lever, Patrick?"

Given the nature of the kind of work I did, there would have to be some sort of remediable inefficiency / opportunity available in how a B2B SaaS company marketed/sold/etc their product, and one amenable to my skillset.
If I talked to a company and they were doing literally everything that I would do, and everybody in charge of doing it was at least as good at it as I would be... great chat, time to talk to the next company.
I remember one client where I was brought in to work on X, Y, and Z, and after the first hour talking with the person in charge of X, said: "I have no recommendations. You're 95th percentile on execution on this among my client population. Further time here would be wasted."
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