It's the job the politicians who put such a weighted choice to people to explain it to them.
You don't get to hide behind "but leave voters will be angry". They want different "Leave"s and it's YOUR fault for grouping them together!
Every time you say "want Brexit" or "get Brexit done" you reinforce the fallacy that Brexit is this same thing for everyone.
It can literally be anything from No-Deal to Norway. Leavers have wildly different views on all the Brexits in between.