Thread by @compound100x

$aapl

I once discussed with a non-finance person how he managed to hold an extremely large position in Apple since 2012, through multiple big drawdowns. He said, (1) i don't follow the markets regularly, some of those big falls i didn't even know about, (2) i witnessed how..

Apple took over my entire household, first an ipod for my son, then the mac, before I knew it, everyone had an iphone. I saw more and more iphones on the street, recently the watches and earphones, (3) for the share drops I did know about, I would pass by the shops to see how..

business was doing, i would talk to other iphone users to see how they are liking it. Normally, despite e share drops, e flagship store was perpetually crowded, users still liked their phones, maybe upgrading every 3 years but few switched out,(4) Apple continue to come up with..

nice products, i don't have the watch or earphones, but i have thought about buying the watch. As long as the nice products keep coming out and i see more of those on the streets, the business should be fine.. My son has warned me about the risks to the company, about how..

it was time to sell some at various points in the past because of this ratio or that number. I don't really understand these finance terms but i know what makes a good company so i haven't sold and i'm glad i didn't.

I was the son. The finance guy who knew all the numbers. As..

investment professionals, we often complicate things, and comfort ourselves with the numbers and stats. Often, the simplest anecdotes tell big stories and provide insights that surveys and numbers don't surface.

Keep it simple, don't let go of the good ones.