Answer: entrants and illegal incumbents have increased supply to a point where prices don't support return on capital even close to cost of capital for listed firms. Heavily taxed and regulated product.
Weed grows like a weed. The idea that only demand matters is insanity. Is there a moat?
 
                        
 
                         
                        
 
    


 
    
 
    
 
    
 
    