1/ THREAD:
The #ITVDebate will be more important than any forerunner because mainstream media is paying more attention to social media than ever before. You'll have to play to social media strengths to win in the public eye. Here's how Corbyn can do that.
The #ITVDebate will be more important than any forerunner because mainstream media is paying more attention to social media than ever before. You'll have to play to social media strengths to win in the public eye. Here's how Corbyn can do that.
2/
Keep it brief - Johnson's rambling, elevated lexicon approach is fine for after-dinner speaking but cannot be easily cut for effective bite-sized video. Waffle is ineffective in the soundbite world.
Keep it brief - Johnson's rambling, elevated lexicon approach is fine for after-dinner speaking but cannot be easily cut for effective bite-sized video. Waffle is ineffective in the soundbite world.
3/ Why so glum, chum? Lighten up - One of many criticisms of Corbyn I have heard is his dour demeanour, unsmiling, hushed and monotone in interviews. Smile a bit more, gesticulate a bit more, be the Corbyn of the dispatch box, not the Marr show.
4/
Get personal (a) - The prime minister's character and integrity are absolutely at the heart of his suitability to rule. To "take the high ground" is to miss out on key attack points.
Get personal (a) - The prime minister's character and integrity are absolutely at the heart of his suitability to rule. To "take the high ground" is to miss out on key attack points.
5/ Get personal (b) - Johnson reacts notoriously badly to impugning his character. Ad hominem attacks will make him lose his footing and are common currency on Twitter. Philandering, Russia, illegal prorogation, take your pick.
6/ Firehosing and lists - Firehosing, the process of dowsing a rival with facts, has become a key tactic for the alt-right. Flurries of accusations with dates next to them are great for media consumption and are hard to reply to on the spot.
7/
Surprise - Talking points will have been rigorously rehearsed. Throwing something into the mix that has heretofore been undisclosed and diverges from the expected will be a spanner in the works for a rival.
Surprise - Talking points will have been rigorously rehearsed. Throwing something into the mix that has heretofore been undisclosed and diverges from the expected will be a spanner in the works for a rival.
8/
Tactical interventions - In football, a high-pressing style needs well-timed fouls to throw people off their groove and buy respite. It also makes you seem up for the scrap. A few interruptions buys thinking space and damages the opponent's flow.
Tactical interventions - In football, a high-pressing style needs well-timed fouls to throw people off their groove and buy respite. It also makes you seem up for the scrap. A few interruptions buys thinking space and damages the opponent's flow.
9/
Questions - Don't just talk, interrogate too. And throw in questions that confound and can be revisited throughout the campaign. A non-answer is still an answer, and a lie to the nation is more damning than a lie to an audience at a press event.
Questions - Don't just talk, interrogate too. And throw in questions that confound and can be revisited throughout the campaign. A non-answer is still an answer, and a lie to the nation is more damning than a lie to an audience at a press event.
10/ CONCLUSION - Using the above @jeremycorbyn can wrong-foot @BorisJohnson and keep on reaping the benefits for the next few weeks. He's already superior at the dispatch box but he needs to bring that to the debating floor tonight.
#ITVDebate
#ITVDebate
