shop.coop.co.uk (only 20% of traffic gets the new version for now)
1. Marketing communications for the big payout and Christmas campaign.
2. Understanding why customers come to coop.co.uk using Top Tasks.
3. An audit of shared components across their sites.
@Samsheriston and Kaaleekaa Agravat
1. To remove doubt in design.
2. To make research accessible to everyone.
3. To provide momentum and measurement.