If the facts are on your side, you often have to work many times as hard to be understood and believed by the people you most need to convince.
This is a truth that people with facts on their side tend to resist.
This is a truth that people with facts on their side tend to resist.
If you're a designer, you're a researcher. Asking and answering questions, gathering and critically evaluating evidence, are all part of the job.
If you're in research, you are also in sales.
If you're in research, you are also in sales.
Paradoxically, if I try to use facts to convince you that you should tell stories to get people to believe facts, I am making the same mistake I try to warn people away from.
A lot of people who talk about empathy in a professional context often seem blindsided by human nature.
