I have started reading “WHAT YOU DO IS WHO YOU ARE - HOW TO CREATE YOUR BUSINESS CULTURE” by Ben Horowitz 
“Identifying the culture you want is hard: you have to figure out not only where your company is trying to go, but the road it should take to get there... Culture is not like a mission statement; you can’t just set it up and have it last forever... The target is always moving.”
“A group of engineers in California established a set of cultural innovations that would end up changing how almost every business operates.”
“If Silicon Valley is about anything, it’s about the primacy of the idea.”
“A final word of discouragement: a great culture does not get you a great company. ... But they will never forget how it felt to work there, or the kind of people they became as a result.” This gives a new meaning to any business I had seldom thought about before!
“Louverture used seven key tactics to transform slave culture into one respected around the world:
Keep What Works
Create Shocking Rules
Dress for Success
Incorporate Outside Leadership
Make Decisions That Demonstrate Cultural Priorities
Walk the Talk
Make Ethics Expicit”
Keep What Works
Create Shocking Rules
Dress for Success
Incorporate Outside Leadership
Make Decisions That Demonstrate Cultural Priorities
Walk the Talk
Make Ethics Expicit”
“”Tell me again why I can’t have a concubine?” “Because in this army, nothing is more important than your word. If we can’t trust you to keep your word to your wife, we definitely can’t trust you to keep your word to us.””
“Integrity, honesty, and decency are long-term cultural investments. ... This value does not come for free. In the short run it may cost you deals, people, and investors”
