For the last issue of 🤯#FWIW this year, we take one final look at how impeachment is playing and has played online.
anotheracronym.org/newsletter/fwi…
![](https://pbs.twimg.com/media/EMPv377XsAIEP3T.jpg)
Here’s how much each candidate spent online last week:
![](https://pbs.twimg.com/media/EMPv4WgXUAAC26q.png)
We can safely estimate that the top 25 pro and anti-impeachment spenders on Facebook have collectively spent over $5.3 million since news of the initial inquiry broke in September.
On the Left, organizations and campaigns have struggled to find a strong offensive frame on this issue, since the odds of removal by the Senate are slim.
The President has spent at least $1.5 million – on fundraising ads mentioning impeachment. His team made sure to own communication to their base and keep them in line while they played defense against the impeachment inquiry.
Despite groups like @AAN + @AmericaFirstPol funneling hundreds of thousands of dollars into ads targeting vulnerable Democratic Members of Congress, only one actual Democrat switched sides to vote against impeachment…Jeff Van Drew.
![](https://pbs.twimg.com/media/EMPv6STXYAASHwl.png)
![](https://pbs.twimg.com/media/EMPv6SUXYAAxp-y.png)
During last night’s debate, Democratic presidential candidates seemed eager to talk about issues other than impeachment. Steyer + Warren’s campaigns have consistently run ads on Facebook to rally their base for impeachment.
anotheracronym.org/fwiw/