USpät is just a cider apple. Not special. Doesn't keep longer than others like E Spitz. As a rare apple orchardist, I'm interested in the market spin.
The active ingredient PhytoCellTech Malus Domestica, won the prize in European Innovation "Best Active Ingredient" in 2008.
Wait, there is:
*BSB* European innovation prize *for cosmetics.* Awarded for most innovative raw material concept for hair & skin.
BSB is marketing company in Hamburg.
That's like a prize for a new bullet from an ammo store.
And if you drill down, cosmos start to call it "Apple Cell Culture Extract." Wait, wut? No cells?
Callus is not stem.
Callus culture tech was developed in 1930s.
The "ingredient" is proprietary. So the "best ingredient" award was to secret sauce.
"PhytoCellTec Malus Domestica" means common apple.
It's a liposomal prep, i.e. detergent extract.
These are shampoo companies after all. Liposomes are all the rage in makeup.
"These apple stem cells are rich in epigenetic factors & metabolites which assure the longevity & vitality of skin cells."
Apple callus glop is going to be full of metabolites cells like because its from ... cells. It isn't really a lie.
Apple pomace from a cider press has everything PhytoCellTec has. For free.
Plant stem cells touted as cosmetics aren't stem. Is this deceptive? Yes.
Shaggy 2 Dope might still say:
"Glop. How does it work?"
Answer from wife:
"Maximum cash extraction at every price point."