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1. Right on point, especially the stem cell angle. As I'm an apple guy & many of these sites are hawking "apple stem cells" ... not aloe, not hibuscus ... apple. So I got interested. So here goes Apple Stem Stories from the Apple Ranch.
2. Cosmetic companies (Cosmos) claim to use stem cells from the Uttwiler Spätlauber apple.

USpät is just a cider apple. Not special. Doesn't keep longer than others like E Spitz. As a rare apple orchardist, I'm interested in the market spin.
3. Mibelle Biochem claimed they had USpät stem cells. They made glop with it that other cosmos resell using the same boilerplate:

The active ingredient PhytoCellTech Malus Domestica, won the prize in European Innovation "Best Active Ingredient" in 2008.
4. There is no such prize.

Wait, there is:

*BSB* European innovation prize *for cosmetics.* Awarded for most innovative raw material concept for hair & skin.

BSB is marketing company in Hamburg.

That's like a prize for a new bullet from an ammo store.
5. Cosmos have not isolated meristem niche stem cells. They provide no stem cell sigs, no phenotypes, no co-cultures or clinical trial data.

And if you drill down, cosmos start to call it "Apple Cell Culture Extract." Wait, wut? No cells?
6. The smoking gun: "For this product dedifferentiated callus cells from a rare apple were cultivated."

Callus is not stem.

Callus culture tech was developed in 1930s.

The "ingredient" is proprietary. So the "best ingredient" award was to secret sauce.
7. Claims to come from a special apple are irrelevant

"PhytoCellTec Malus Domestica" means common apple.

It's a liposomal prep, i.e. detergent extract.

These are shampoo companies after all. Liposomes are all the rage in makeup.
8. But, deeper.

"These apple stem cells are rich in epigenetic factors & metabolites which assure the longevity & vitality of skin cells."

Apple callus glop is going to be full of metabolites cells like because its from ... cells. It isn't really a lie.
9. "Epigenetic factors" is unclear. Co-factors modulating epigen enzymes? They *don't* know. No data.

Apple pomace from a cider press has everything PhytoCellTec has. For free.

Plant stem cells touted as cosmetics aren't stem. Is this deceptive? Yes.
10. "Apple stem cells" are just apple glop. @pknoepfler says applesauce would do as well. Testable.

Shaggy 2 Dope might still say:
"Glop. How does it work?"

Answer from wife:
"Maximum cash extraction at every price point."
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