independent.co.uk/news/uk/politi…
One, a caricature of what people tend to say they dislike about politicians: crude, false, and self-serving.
One who was roughly what they claim to want from a politician: well-mannered, and trustworthy(ish).
It saw them leap from 36% of the vote under Cameron, to 43% under May, then to 45% under Johnson.
I don't think there's much to learn from that, unless somebody has a position which is all things to all people.