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fundamental of stock market investing—don’t let emotions drive your investment decisions.

Panic-selling when the markets tank or pumping money when the markets soar are both instances of emotions ruling over investment fundamentals.
If you sell when the markets go down, you lose out on the opportunity of buying cheap.

Similarly, greed drives you to buy more when market rise but that’s a costly mistake as you buy expensive.
Just picking good funds or stocks won’t be enough if you don’t hold them for longer periods

Long-term investing lets you weather market volatility in the case of equity. There is empirical evidence to show that equity mutual funds earn an average 13-14 % when held for 7 yrs
Stock markets are not to be treated like casinos for making a quick buck. Markets work on fundamentals and require due research before you start investing.
Before you go shopping on Dalal street, make sure to carry stock research to evaluate its growth prospects and don't foray into stocks on friend's tips. Similarly, don't pick mutual funds just on the basis of past returns as much more goes into determining well performing funds.
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