Going public forced Purple to develop discipline that can clearly be seen in their superior growth/profitability metrics vs. Casper.
Purple is a lean, mean fighting machine.
Ironic that Purple has outgrown Casper after going public given the prevailing logic around the benefits of staying private for growth.
Purple was significantly smaller than Casper when it went public in 2017. Fast forward to 2020: Purple will likely be both larger and faster growing than Casper as being profitable lets Purple continue to invest while Casper focuses on costs.
Sidenote: Casper’s board actually quite good.
I hope Casper succeeds – habits are hard to change but going public will be great for them and my sense would be that they have the best brand.
Also highly recommend following @Post_Market who made me aware of Purple’s relative success.