sports fans did not like that. "why are you bringing up old shit?"
And now that he's dead, as @staceyNYCDC pointed out, the defense is "why are you bringing it up now that he's not here to defend himself?"
Then the rape accusation came.
He went from the golden boy to damaged goods as an endorser. The NBA Will Smith route was foreclosed to him.
A great example is this Nike ad from his final season.
on.nba.com/2Oryr2T
and my old editor @tasneemraja and I used to always say this: "objectivity is bullshit."