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Must-read. Press need to ask what’s different than 2016 here? Facebook failed to make changes to microtargeted political ads. The Election Commission can’t take a vote. More $ is at play. And Sanders, Bloomberg, Trump campaigns are open to all of this. nytimes.com/2020/01/29/opi…
Someone very senior in the advertising & tech world told me the other day essentially: pick your candidate then go lower, more aggressive and dirtier with adtech & data targeting than 2016 if you want to win. I don’t believe this should be a winning strategy regardless of party.
The final challenge here is any push for changes whether from regulators or major participants will be seen as political. No different than changes to Trending in 2016. Facebook leadership and Thiel pushed past concerns from everyone else to keep status quo to protect their $$$.
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