Thread by @RealNaijaGuy

HOW TO BUILD A MULTI-MILLION NAIRA BUSINESS IN 3 MONTHS OR LESS USING INFORMATION MARKETING.

Can I shock you?

You have been sleeping on an opportunity staring you dead on the face.

This post should slap you awake.

If you follow the steps here, you will hit 7 figures soon.

The info marketing industry continues to grow.

Here's one stat that should tickle you a little:

It has been said that the industry will grow from $195 billion in 2016 to over $412.88 billion dollar in 2021.

How can you get a slice of this pie and hit 7 figures in 3 months?

Information marketing can make you rich!

Everyday, people are seeking information.

Every day, people are paying for information.

Only fewer businesses offer the kind of life-changing and lucrative opportunities that information market in provides.

You can run the business from your kitchen table, your toilet seat, your backyard garden or even from your bed and still make as much money as suit-wearing, tie-knotting professionals.

You can choose to become a popular celeb with the business or just remain anonymous.

But your profit will still come in regardless.

You can choose to work alone, have some employees or, if you have big dreams, build a large team of employees.

You can outsource any part of it you are not skilled at and still have your profit untouched.

The upsides and advantages are numerous. And there's more to excite you:

It costs little to set up and the profit margin is huge.

If you are looking to build a sustainable business in the new decade, you should pay attention to this.

What actually is information marketing?

Whether it is selling coaching programs, home study programs, seminars, teleseminars, webinars, ebooks, membership sites, audio programs, special video tutorials, information marketing covers them all and more.

In simple terms, information marketing is providing solution

to the problems of people in real time and in simple and convenient formats.

Why are people buying information?

2 important reasons:

Time and convenience

People need to learn things in real time today, unlike having to go spend years and a lot of money.

An employee may need

to learn a new skill in 3 months to land a promotion he is aiming for, as against having to go spend years learning same skill

Also there's so much information out there that they just need someone to put together what is important and save them the time of searching and vetting

You ate going to be helping Pepe achieve better results in less time and with less stress.

HOW TO START THE INFORMATION MARKETING BUSINESS

Running an information marketing business is different from selling an information product.

You have to run it like a business entity.

The first thing is to decide on a niche to focus on. There are several niches but some are more profitable. I'm a minute, I'll show you the ones to look into, but before that, let's look at how to start.

1. Begin with market research.

What you should look go is a hungry market

People who have a serious problem and are desperately looking for solution with money in their hands.

A problem like a rash, an itch that they want to scratch.

Basically, your market must have a problem and have the capacity to pay for whatever solution you come up with.

Some market research strategies you may consider:

1. Observe ads.

Watching ads to see what people are selling can give you a hint to the problem of the market, especially if several people are running same ads.

Newspapers, Social media, magazines, are good places to start.

2. Go into forums and observe conversations.

Facebook groups, Nairaland and other such forums wildcat provide you a window into the probpems people face. Use them.

3. Observe conversations on twitter.

Here's what I do sometimes, whenever a respectable account makes a thread

Or tweets something related to my niche, I go to the comment section and begin to observe the complains and pains of people. I bookmark them or tale a screenshot.

I then ask the question in groups I belong to, to see if more people have similar problem.

4. Google Keyword planner.

You can use this tool to check for keywords people are searching on google and the volume of search. There are paid versions that bring better results.

5. Interact with customers and clients.

Ask them about the I struggles and challenges.

Inadequate market in research is the reason many businesses fail.

Don't assume you know it all. Assume you are just a fresh idiot (this is how I approach market research).

Ask questions and don't try to be smart.

You want to make money not gather accolades.

The next thing you should check for it the market size.

Are there enough people having this problem and willing to pay for your solution?

Or if it is a small market, are there enough people with top dollar and paying high ticket for solution?

Another thing to check I the market trend.

How is that market evolving? And what I changing with it?

For instance, corporate branding used to be the ish, today everyone seems to talk about personal branding.

You should also identify the best format your market will prefer

to have their solution.

Once you are done with identifying your market, the next step is to test the market, then create the solution to sell.

I won't go into details about creating solutions. Probabpy in another thread.

How to structure the business and make your first million (naira) in 3 months or less.

1. Attract them with a free gift or, as we call it in marketing parlance, lead magnet.

This could be a free trial of you offer. It can also be free, valuable content aimed at attracting them.

2. Sell an introductory product.
Something not too pricey. 10k ($29) to 30k ($100) is ideal.

This could be a book, or a CD. This must be highly valuable.

3. Sell a higher priced training program on the back of the eBook or CD program.

This could be upwards of N70,000 ($200)

4. Membership Program.

It is impossible to package everything in one product so your customers, I they find value in your lower priced product, will take you up on membership.

This could be from $300 to $1000.

5. Personal Coaching Program.

If you have taken your customer

through the funnel, they will gladly pay for personal coaching and you can price this from $1,000 to as much as $40,000 depending on the subject area.

There you have it.

Let's do some numbers

Say you sell an eBook for 10k.

10k * 100 sales = 1 million already.

30k * 40 sales = 1.2 million.

70k * 15 sales = 1.05 million.

Just identify a hungry market will in to pay for solution. Create the solution and stack the value up in money ladders.

Here are some niches and topic areas to look into
Stanley Esdee-David:
You have the

1. Money/ business/ entrepreneurship

Here are some topics that you can sell information on:

1. How to save money effectively.

2. Selling strategies for closing more sales.

3. How to start a business on a shoestring budget.

4. How to raise capital to start a business

5. How to sack your boss and start your own business etc

2#. Personal development / self improvement

This is another huge industry.

People want to improve their lives and are willing to buy programs that can help them achieve that.

Here are some topics you can pursue:

1. Weight loss and fitness
2. Emotional mastery
3. Time management
4. How to overcome fear and anxiety
5. How to overcome procrastination

3. Relationship

Here you can sell information on
1. How to have great sex
2. How to win a man's heart
3. How to make your boss appreciate your work.
4. How to find a date.

There are more in travel, recreation, sports, etc.

Remember to take action.

In the month of march, I will be hosting a month long coaching program.

To be the first to get details about it, fill out the form below.

It'll only take 2 minutes.

forms.gle/gk39pP9y8QeJ6t…