The best advice and best attitude I ever developed in business is this: Finding a hungry market. A starving market in fact.
I get it, you have ideas and they excite you. They tickle you.
But don't make the mistake
The quickest way to have a solid base in business is to find a starving market.
Penetration is easy and if it is really a hungry market, scaling is easy as well.
How do you find a starving market?
As simple as this sounds, this is your first step to clarity.
You need to know who this person is.
What is their name?
Where do they live?
What do they do?
Are they employees or business owners?
When you have a
I'll call my IC Chris
2. Identify his top most pain and frustration.
If you have a child and wake up one morning to discover that he has got measles, will you allow him go to school that day?
You'll do everything you can to treat that condition.
That is what you should look for in your IC. What is his pain? That itch he so badly wants to scratch.
So here: Chris is an employee working with a bank but
He is scared and confused about where to start.
He wants to start a business, but years working in comfort has numbed his sense of risk taking. He just wants to be confident and know that he is taking the right steps.
This is where you go into forums to observe conversations. Use Nairaland, Facebook groups, etc.
Here's a strategy I use that works:
There are some respectable people on here who tweet about specific topics, and usually people comment their
For instance, if someone makes an insightful thread on, say, ecommerce, people will flood the comment section with their pain. Some comments will reveal things to you.
To take it a notch higher, you can use google keyword planner, free/paid
4. Launch on a small scale.
You should target your first 100 customers. The reason is, your research may still not capture it all and your first 100 customers will convince you that there is a market.
Once you find gold doing this, then you can scale up to hit higher figures.
What you just read is going to be a tip of the iceberg of what we will be doing together for three days.
You should know that 5 persons have already taken up slots.
And this training is highly exclusive and limited to a 10 persons.
5 slots are already gone.
It'll only take 2 minutes and is safe.
paystack.com/pay/gift4you
Zenith Bank
Davibon Continental Company
1011089437
Afterwards, send your name, email and phone number to stanleyesdeedavid@gmail.com
I'll see you inside.
Let's Tweet & Grow Rich.