#professional #market #success #lawyers #lawsikho
She told me that she is not able to get any work from Upwork or Fiverr. Those platforms don’t work for me, she said.
Crazy. How is the service amazing if nobody wants it? Why are you creating novel and unique services? Why not provide the services people already want and posting about?
There are too many people out there who are so much in love with their idea of what they want to do, or what they already know,
Van Gogh, a great artist, well ahead of his time, died poor and unknown. I don’t want to be like him. I like success!
We cannot succeed unless we give people what they really want.
So we always try to identify the courses that people already want.
For example, I may think that there would be a great demand for a certain kind of law course amongst journalists.
Wouldn’t that be great? Would journalists not line up to buy such a course?
I need to take into account that a large number of journalists are seriously underpaid and work in vernacular media, and not the English media where payment is way better.
Perhaps, instead of a course to teach law to journalists,
Or maybe even that is a dud idea.
I have to keep testing and pivoting until I find an idea that the market approves of.
But that’s not how most lawyers approach their career
I want to be a criminal lawyer. I want to do arbitration. I want to do corporate law.
People are in love with some images, some ideas, some stories that they heard about other people and got hooked.
Many lawyers think that if they had a nice office in some specific area of town, racks of books to decorate the same, some juniors to go with the furniture,
Or you could spend some time trying to understand the worst pain points of your potential clients and therefore, flourish by addressing those.
Or maybe you hope to just get lucky by stumbling onto the right practice area by chance! Some lawyers indeed just get lucky.