Not because it's a nice drink to have, which it is, but is one shining example of how Indian ingenuity, diversity and entrepreneurial spirit can defeat any big corporation.
Coke first launched the Fanta Grape. Bovonto Survived. Withdrew and came back With Shruti Hassan . No luck.
In between Pepsi launched their Miranda Grape
Finally Coke launched Color, a colloquial term given to Cold drinks in TN, because of Bovonto which was originally launched in 1916, and put Keerthy Suresh.
And they are struggling.
Meanwhile Bovonto just keeps going strength to strength.
If that doesn't tell you the resilience of Indian businesses, nothing will. And when you keep touting Indian businesses are threatened by MNCs, Think again.