One thing that you guys shouldn't miss, if you go to Madurai, is to have Bovonto.
Not because it's a nice drink to have, which it is, but is one shining example of how Indian ingenuity, diversity and entrepreneurial spirit can defeat any big corporation.
Not because it's a nice drink to have, which it is, but is one shining example of how Indian ingenuity, diversity and entrepreneurial spirit can defeat any big corporation.
Bovonto won the battle, which Parle lost/gave up/cashed out. And they defeated Coca Cola not once, twice, but three times.
Coke first launched the Fanta Grape. Bovonto Survived. Withdrew and came back With Shruti Hassan . No luck.
In between Pepsi launched their Miranda Grape
Coke first launched the Fanta Grape. Bovonto Survived. Withdrew and came back With Shruti Hassan . No luck.
In between Pepsi launched their Miranda Grape
Failed again.
Finally Coke launched Color, a colloquial term given to Cold drinks in TN, because of Bovonto which was originally launched in 1916, and put Keerthy Suresh.
And they are struggling.
Meanwhile Bovonto just keeps going strength to strength.
Finally Coke launched Color, a colloquial term given to Cold drinks in TN, because of Bovonto which was originally launched in 1916, and put Keerthy Suresh.
And they are struggling.
Meanwhile Bovonto just keeps going strength to strength.
A company, whose annnual TO is a rounding error for Coke, has defeated them in one of its most important markets, Thrice.
If that doesn't tell you the resilience of Indian businesses, nothing will. And when you keep touting Indian businesses are threatened by MNCs, Think again.
If that doesn't tell you the resilience of Indian businesses, nothing will. And when you keep touting Indian businesses are threatened by MNCs, Think again.
