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With the debate over I just received a new Bloomberg mailer sent to Latino voters in Super Tuesday states, part of the $30 million direct mail and digital ads campaign. Sources tonight telling me it’s the biggest Super Tuesday spend aimed at Latinos ever.
First the facts:

- There are 3 aimed at Latino voters, one slamming Trump on child separation, one on health care, and one on respecting Latinos

- Immigration mailer sent to voters in Texas, Colorado, Arkansas, Oklahoma, Tennessee, and Utah. Second wave will include California
Here is the first mailer sent to me by a Texas voter in San Antonio focused on child separation.
I just received this mailer on respecting Latinos from a voter in Georgetown, Texas.
If you got the health care one send it to me! It’s like collecting Pokémon, but much more boring.
You might also be wondering, why does this matter? On Super Tuesday one-third of all delegates are up for grabs. In California and Texas alone there are an incredible 13.5 million eligible Latino voters. The fact that Bloomberg is doing bilingual messaging to them is a big deal.
Sanders is trying to expand his success with Latino voters in Nevada, where he dominated, to California and Texas. Bloomberg is hoping to unseat him as the Democratic frontrunner, starting on Super Tuesday, and with Latinos as a critical piece of that equation.
Here’s the full story, including an interview with a Latina voter in El Paso who is voting for Bloomberg largely because she appreciated the mailers and a letter addressed to her from him. This stuff moves votes. mediaite.com/election-2020/…
Just received two California mailers. Unlike the TX ones I received, these use endorsements from local elected officials (validators) to help make the case for Bloomberg’s whose challenge is people don’t know him. The first one was sent to a Whittier voter and second to San Diego
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