Spotted on friendly neighborhood kebab stand in Nakameguro this wonderful English copy: “All of our food is fresh as heaven.”
Adding “I am totally serious, that works as copy in a way most professional copy does not, even moreso when you consider who is likely to read English copy in Nakameguro.”
"Who?"
Young tourists from English-speaking countries who will read it as playful and tourists from primarily Korea/China who will likely read it as the earnest commercial communication which I suspect it is intended as.
Young tourists from English-speaking countries who will read it as playful and tourists from primarily Korea/China who will likely read it as the earnest commercial communication which I suspect it is intended as.
Related but unrelated: a sushi shop owner of my long acquaintance once asked why American sushi was often advertised as fresh. I told him "Because a lot isn't."
There was much muttering and shaking of head at that. I remember his comment as:
There was much muttering and shaking of head at that. I remember his comment as:
An artisan (職人) should not have to tell you his work is good. An artisan should be an artisan; the work is the work, and the work is good, because he is an artisan. If the work is not good, he should not be practicing by himself, because it reflects poorly on every artisan.
