Thread by @vonwilpert

How You Can Build A $100,000 Per Month Content Machine

👇 (#contentmarketing thread)

1. Find Content Topics That Drive High Quality, PRE-SOLD Leads

The topic you write about NEEDS to somehow be related to what you sell.

It's a simple one and researching topics is not always sexy, but it is the most important if you want sales.

These are the 10 techniques I use: contentmavericks.com/content-ideas/

2. Create A Content Calendar (Prioritized By Traffic Score)

If you want a sales curve that goes up and to the right, you can’t randomly chuck the topics you find into a content calendar.

You need to prioritize by “traffic score” using a combination of traffic potential, ranking potential and opportunity gaps.

Here’s how I do it: contentmavericks.com/editorial-cale…

3. Write Knockout Content That Ranks After Promotion

I hate SEO with a passion. It’s boring AF. And you’re never 100% in control of it.

But I’m also not completely dumb to it’s long-term benefits.

By using a structured writing template I get organic traffic on the reg.

While I focus on sales, I get a nice little trickle of organic (after a year or so).

This is the writing template I use: contentmavericks.com/website-conten…

4. Optimize Your Content To Convert Traffic To PRE-SOLD Leads At 10-25%.

If you sell a product that promotes itself (e.g. a software where you can show screenshots of your product solving the problem inside blog posts) then you go girl!

For most businesses though, that conversion strategy won’t fly.

I use an 8-step content optimization strategy to get 10-25% of traffic to convert to PRE-SOLD leads.

Here’s how it works: contentmavericks.com/content-optimi…

5. Promote Content Using Free Traffic & Paid Traffic Multipliers

Most content promotion work is busy work!

(Unless you have a strategy and proven process to tweak your content so it’s contextual to each platform you’re promoting on.)

That’s when you get 5-figure traffic to single pieces of content.

Here’s my content distribution strategy to do it: contentmavericks.com/content-distri…

6. Track Your Content Performance (Back To Leads And Sales)

If you don’t know how many leads or sales your individual content pieces get, what’s the point?

Newsflash: No one wants to read more “content.”

They want the insight/wisdom that comes from your content.

Instead of sticking to some arbitrary 2 per week content schedule, how about you track the performance and promote your content pieces that perform the best?

That’s KEY if you want to hit $100k/mo off your content channel.

More content = More problems (and less focus on promoting your top converters).

Here’s how I track content performance: contentmavericks.com/content-engage…

7. Scale Up To $100k Per Month

It’s not about content VOLUME.

Be very careful about people who tell you it’s a volume game.

It’s not.

Those people are often smart and well-intentioned.

But many of those people are focused on “traffic” NOT sales.

Scaling SALES is about doubling down on your top converters.

(And only writing more to try and beat your top converters).

Here’s a case study of how I got $100k/mo sales for a client: contentmavericks.com/ski-slope-stra…