NEW: Here's an exhaustive analysis of the 2020 Democratic presidential primary candidates' email campaigns.
In an election marked by a crowded field and a lack of certainty, there were a few consistent patterns. read.medium.com/GmeAppx
In an election marked by a crowded field and a lack of certainty, there were a few consistent patterns. read.medium.com/GmeAppx
Using @chrisgherbert’s repository of campaign messages politicalemails.org, @ozm analyzed 2,749 emails the archive gathered from Democratic primary candidates in a three-month period ending March 3, Super Tuesday.
read.medium.com/GmeAppx
read.medium.com/GmeAppx
Presidential campaigns send a lot of email — a LOT.
Candidates intensify their pleas for money and support in the week or two before announcing the suspension of their campaigns, but dropping out didn’t stop the messages from coming either.
read.medium.com/GmeAppx
Candidates intensify their pleas for money and support in the week or two before announcing the suspension of their campaigns, but dropping out didn’t stop the messages from coming either.
read.medium.com/GmeAppx
Virtually every email sent by every candidate contained a request or option to donate $$$.
Two notable exceptions? Tom Steyer solicited donations in 2019, but stopped in 2020. Michael Bloomberg offered merch, but never asked for cash outright.
read.medium.com/GmeAppx
Two notable exceptions? Tom Steyer solicited donations in 2019, but stopped in 2020. Michael Bloomberg offered merch, but never asked for cash outright.
read.medium.com/GmeAppx
Messages arrived around the clock, with a pause between the hours of midnight and 6 a.m. Eastern Standard Time.
A few patterns emerged.
read.medium.com/GmeAppx
A few patterns emerged.
read.medium.com/GmeAppx
Campaigns reserved their messages for weekdays and Saturdays, when people spend more time in their inboxes.
The slowest day, by far, is Sunday.
read.medium.com/GmeAppx
The slowest day, by far, is Sunday.
read.medium.com/GmeAppx
The award for the most enthusiastic use of subject line emoji goes uncontested to the Klobuchar campaign.
The most alarmist use of emoji goes to Michael Bennet, who heavily favored sirens and alarm clocks.
read.medium.com/GmeAppx
The most alarmist use of emoji goes to Michael Bennet, who heavily favored sirens and alarm clocks.
read.medium.com/GmeAppx
CORRECTION: The chart in this tweet erroneously showed that Tulsi Gabbard dropped out in January.
She is still in the race, which is now reflected in the chart.
She is still in the race, which is now reflected in the chart.
CORRECTION: The chart in this tweet erroneously showed that Tulsi Gabbard dropped out in January.
She is still in the race, which is now reflected in the chart.
She is still in the race, which is now reflected in the chart.
