Apurv Nagpal Profile picture
Dec 3, 2021 12 tweets 14 min read Read on X
Given my love for #travel, thought I'd compile a thread of some of the best #tourism ads I've seen over the years

Am keeping it restricted to #PrintAds, and only those by #tourismboards, whether national, state or city

Hope you enjoy it 🙂🥂 and are inspired to travel
We could warm up with #Australia's 'So Where The Bloody Hell Are You' campaign, which turned a lot of heads thanks to it's choice of wording and, of course, the stunning visuals
Politeness can be over rated, eh @Australia 🖖🏾
As far as accidental tourism ads go, #Banff in #Canada capitalized on a squirrel photobombing a couple's pic and made him their mascot, even creating a Twitter id for the little fella and featuring him in a whole set of ads

Nicely done @banfflakelouise @Canada
#Kerala in #India capitalized on it's stunning, verdant scenery and along with the slogan 'God's Own Country' created some beautiful, nature focused ads

This one is probably my favourite of the lot @KeralaTourism @incredibleindia
While this one isn't a #printad, it's just too cool to not feature

#CanaryIslands hired folks to use felt pens & anti freeze agents to scrawl these inviting messages on windows in #London transport. If that doesnt make you catch the next plane, nothing will 😁 @gctourism
Riding high on featuring in the #LordOfTheRings movies, #NewZealand made a series of innovative ads capitalizing on that fact. And yes, the gorgeous, natural landscapes helped too 👌 Nicely done, @PureNewZealand
How about a series of ads that position the country as 'Not For Tourists' ? Got your attention, didn't it ?

#Panama took this unusual theme to get folks to come over, with some beautiful accompanying visuals

Loved it, @Vitirina_Panama @Panama_UN
Not sure the tourism board had anything to do with it but a vintage travel poster for #Rio was just too beautiful not to feature #Brasil #Brazil @riodejaneiro (one of my fav cities in the world🤗)

The @VisitBrasil 'Come, Celebrate Life' campaign isn't bad either
#Rajasthan #India took the unusual approach of looking at individual #travellers and their stories

Coupled with a simply amazing #logo (hats off to the designer, is it by @OgilvyInd ?) that captures the essence of the desert state, this works and how @my_rajasthan
'More Fun In The #Phillipines'

Taking normal, everyday situations and showing how it's a lot more fun in the #islands nation, these ads are so evocative (remember Ms Phillipines answer - when asked how many islands are there in the country - she quipped 'High Tide or Low Tide😁)
Does #Jamaica really need ads to invite folks over ?

With many island nations across the world vying for #tourists, @tourismja came up with these cool visuals which definitely made you look again 😎. And hopefully hop on an airplane and 'Get All Right'
That's it for now

Hopefully, some of these inspire you to begin traveling again. Do share any of your favourite ads as well !

Stay safe and follow all the health guidelines, wherever you do travel to

Cheers 🥂✈️

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More from @apurvnagpal

Mar 26, 2022
The current launch model for #starkids for their debut #movies

Especially applicable to kids entering with #KaranJohar #SajidNadiadwala

1. The star kids become active on Instagram. While most are active anyways, they now hire a agency to manage #socialmedia + do #PR
2. #BombayTimes articles begin to happen, giving inspirational stories from their life or getting quotes from them on topics like #fashion #fitness #holidayspots etc

4. Rumours circulate about their starring in an upcoming film

5. Photoshoot happens with 1-2 reputable magazines
If the star kid is A list, it'll be with a lah Dee dah grade magazine like Vogue, else magazines like Grazie, Filmfare etc

6. Motion Poster of film releases

7. Articles appear about the star kids journey, their role models, thanks to the producer sir for opportunity etc
Read 16 tweets
Mar 23, 2022
One of the cheaper options, the third cheapest to be precise, in #Qatar for #FifaWorldCup, is $5500 for a week

We spent half that in #SouthAfrica, #Brazil & #Russia for 3 weeks each

Also only one portal to access acco, no hotel sites etc

@FIFAWorldCup @QatarEmb_London @qatar Image
Unlike any of the previous 6 #WorldCup I've attended, this is by far the most painful, most expensive one already

The govt needs to step in to provide more, cheaper accommodation options right away

Also, the sites aren't functioning well
We got tickets in the morning but neither the Hayya site or the Accommodation site recognise the ticket application or the individual ticket numbers yet

In #Russia it was nearly instantaneously updated

Finally apartment options don't mention public transport links 😳
Read 5 tweets
Dec 2, 2021
Existential thread re how much do you love your kids & if you really, really want them over for Xmas holidays?

All thanks to @DGCAIndia @MoCA_GoI & @JM_Scindia @PMOIndia allowing v few flights, so fares > ₹1.5 lac, any sector, #London to #India
In @ShashiTharoor's cattle class
Thought I'd begin with our national carrier @airindiain after a great experience last time

Chose #AMD @ahmairport, one of our few international airports with A

Fare is £1983 (is it a promotion with the movie 83?)
Hey, it's #Gujarat, all business folks, ex Modi town. My bad!
Then went for the pukka #British @British_Airways

Picked #Hyderabad simply because it isn't #Bangalore, trying smaller airports, maybe better given the Covid restrictions

The fare is a whopping £2231. Ok, back to the drawing board !
Read 13 tweets
Nov 30, 2021
Hilarious Thread re #Omicorn, received via Whatsapp

In just 48 hrs everything just went upside down. Looking at all the updates and social media posts, a colleague from my legal fraternity outlined the absurd response from the countries. Read On 😀
South Africa: Hey guys, look what we discovered in our labs while researching Covid19 variants and mutations

World: What??

SA: It's a new variant of Covid19 - seems to be different than others. Let’s work together & study further.

World: What? You have a new variant of Covid?!
SA: No no, we just found a way to 'identify' it. It seems, it has already been detected in HongKong, Israel & Botswana.

UK: Hey guys, no offence, but we already have 45,000 cases a day, we don't wear masks everywhere, allow large gatherings. But we can't risk a new variant.
Read 14 tweets
Nov 21, 2021
Kind folks of Twitter, I need help in solving a personal issue ie lifting my sister

Avani, the angel of our world, is handicapped, no limb movement or communication possible. She has to be lifted from her bed on to her pram & vice versa about 6-8 times a day
Two of us usually do the lifting, one from the shoulders, the other from the legs

Am assuming she weighs about 45-50 kgs and since no communication is possible, her body is inert and lifting isn't easy, though within our family we've been managing last 40 years
Of late, twice while lifting (I usually do the shoulders, the heavier side), I've had terrible back spasms / nerve pulls rendering me completely immobile for a couple of days, with recovery taking ~2 weeks

It happened first time 3 months ago and I'm still suffering from the 2nd
Read 13 tweets

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