We shouldn't let them get away with this.
Businesses will have to purchase extra data about income, net worth, purchases, vehicles owned, banking and insurance policies, number+age of children etc by themselves, before they can use it on Facebook.
a) Is the third-party data provided to Facebook by data brokers perhaps not as 'clean' and 'permissioned' as these companies claim it to be?
b) Doesn't seem that the GDPR is the main reason ('over the next six months'). However, we've seen & will further see efforts to shift liabilities because of the GDPR. This is not necessarily bad, because it formalizes accountability, but absolutely needs further scrutiny.
"So long as Custom Audiences is still there, the magic will still happen. If that closes, yes, it's kind of the end of the world"