Wow, just came across this 2017 annual report by the data company @Nielsen. It mentions @facebook as a "third party data enrichment provider" (!) since 2010.
As far as I see, this partnership wasn't mentioned during any of the parliamentary FB hearings:
d18rn0p25nwr6d.cloudfront.net/CIK-0001492633…
As far as I see, this partnership wasn't mentioned during any of the parliamentary FB hearings:
d18rn0p25nwr6d.cloudfront.net/CIK-0001492633…
So:
- What does it mean when Facebook is a "data enrichment provider"?
- Which (personal) data did Facebook share with Nielsen and vice versa?
- How exactly does Nielsen match "audience data from over 9.5 billion unique device IDs" to "over 350 million unique user profiles"?
- What does it mean when Facebook is a "data enrichment provider"?
- Which (personal) data did Facebook share with Nielsen and vice versa?
- How exactly does Nielsen match "audience data from over 9.5 billion unique device IDs" to "over 350 million unique user profiles"?
I discovered this part of Nielsen's annual report through a U.S. class action complaint that accuses the company of misleading shareholders over its GDPR compliance:
And yeah, Nielsen is a 'measurement' company i.e. it monitors and analyzes the behaviors of billions of people.
When FB announced that it 'cut ties' with data brokers they also said they "will still work with third-party brokers for measurement purposes":
When FB announced that it 'cut ties' with data brokers they also said they "will still work with third-party brokers for measurement purposes":
Yes, the FB data policy says they "share information about you with companies that aggregate it".
Read it again, tricky wording.
They share personal data with measurement partners (which is an euphemistic term for consumer monitoring firms), who *then* aggregate it in some way.
Read it again, tricky wording.
They share personal data with measurement partners (which is an euphemistic term for consumer monitoring firms), who *then* aggregate it in some way.
Taken together, FB presumably shares personal information with consumer monitoring companies, one of them is probably Nielsen.
They mention this in their data policy, but obfuscate it to the maximum possible extent. They are not open about it at all. We don't know any details.
They mention this in their data policy, but obfuscate it to the maximum possible extent. They are not open about it at all. We don't know any details.
Facebook also states in its data policy:
"We don't sell any of your information to anyone, and we never will"
What do they get in return when they partner with Nielsen and others? Other kinds of data or 'intelligence'? Selling is not just about money. Of course, they sell data.
"We don't sell any of your information to anyone, and we never will"
What do they get in return when they partner with Nielsen and others? Other kinds of data or 'intelligence'? Selling is not just about money. Of course, they sell data.
And btw no, Nielsen is not just an innocent TV ratings firm. It's a global data broker that secretly tracks, monitors & follows billions of people, using hundreds of data sources. Take e.g. VisualDNA, one of its many subsidiaries. They use quizzes to build psychological profiles.
