Thread by @jimh4milton

[THREAD: 3 Ways to Level Up Your Copy Chops and Make More $$$]

Been working hard to level up my own copy chops lately

Taking aim at a few specific aspects of my game.

Something I wish I’d done sooner.

So, thought I’d share ‘em with y’all so you can benefit too.

Here we go:

1) Tell Stories

Everyone says “stories sell.”

But what does that MEAN?

I think a lot of folks miss the point when they hear this...

(I know I did)

So here’s the trick:

Use your story to reveal a LESSON.

@ComedicBizman does this masterfully.

Don’t just drone on about your day.

Use what happened to you to TEACH something.

When you wrap your lessons inside stories and anecdotes, it’s like a direct download link for your audience.

It’s the mental digestive enzyme they need to actually break down and DIGEST what you’re trying to teach.

So getting better at selling with stories ISN’T just about telling great stories…

It’s about the BRIDGE.

Story >> Lesson >> Your Product or Service

Use your story to *reveal* the lesson.

Bridge that lesson to what you sell.

Once you train your mind start making these connections, you'll see that they're everywhere.

All you have to do is start paying attention to what goes on around you.

2) Use Imagery & Wordplay

Using similes, analogies, and metaphors supercharges your persuasive power.

It’s similar to using a story…

‘Cause it boils your point down into a bite-size piece of info.

Something they can intuitively grasp -- without having to “think” about it.

See how I did it above when I was talking about how to sell with stories?

“like a direct download link for your audience”

“mental digestive enzyme”

Now, I’m by no means a master at this.

But I’m getting better.

Guys like @DailyCopywriter and @BenSettle are absolutely killer at this.

I’ve learned so much just from putting their emails under a microscope.

Recommend you do the same.

Learn to conjure the vividness of a Tolkien novel in a single phrase or sentence.

Best part is...

Beyond serving as a way to “transmit” your sales message directly into your prospect’s noggin…

Imagery and wordplay are FUN.

They entertain. They make people laugh

And readers associate those emotions with YOU.

Which means more $$$ in your pocket.

3) Be Punchy

This is one of the HARDEST parts of writing copy.

Being punchy.

Direct.

Straight to the point.

I’ve gone through several phases of focusing exclusively on punching up my copy.

When I do, I always make progress...

My copy really leans out.

Reads better.

CONVERTS better.

Then, over time…

Excess body fat creeps back in.

What was once lean and mean becomes bloated and bursting with dead weight.

The two punchiest guys I follow on twitter are @DennisDemori and @schm7dt.

Their tweets are punchy.

They hit HARD.

Follow them for a daily reminder to be punchy.

There’s a kickass tool I use to help me with this also:

readable.io

Used to be free, now it’s like $4/month or something.

A steal at twice the price if you ask me.

If you write copy, this belongs in your toolkit.

So there you have it.

3 ways to take your copy chops to next level so you can put a few more Benjamins in your bank account. 🤑

And if you wanna follow along as I climb up to the freelance copy mountaintop, sign up for my daily emails here:

jimhamilton.me

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