In classical Rome, "genius loci" was the protective spirit of a place.
These days this term is mostly used by garden designers to refer to designing for the landscape context. That is, to bring out the best in a place.
In this way, "genius" from the latin root seems to be about protecting potential.
A certain surrender, or understanding of constraint, and then cultivation.
"Possession of the title [genius] signifies an agreement that competition is forever closed in that particular game" — Carse
Genius is potency, potential. It's upbringing, cultivation, iteration, grit, "hanging in there", "walking the line".
And to do this, every human is innately creative.
Just going to relate this to personal taste now:
“The only style worth having is the one you can't help.”
That is, to cultivating taste.
“Escape competition through authenticity” — @naval
“You can’t argue about taste". It's subjective, up to you. You decide, you choose, you design.
Warning: w/o labour, genius becomes narcissism. "Authentic", like "genius", is overused. Watch @AdamCurtisBlog's A Century of The Self
"Scenius is an eco-system"
"Scenius can be thought of as the best of peer pressure"
Scenius is having a band. Or an enriching twitter circle. Etc.
That's a bit strange. But I think it makes sense! So far anyhow…